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Category: Channel Analytics

7 Frequently Overlooked Aspects of Partner Onboarding

Quite regularly optimizing the partner onboarding process is left behind in the wake of partnership activities that quickly map to increases in leads and revenue. Rightfully so, leads are the lifeblood of the sales organization and achieving revenue is surely one of the most important aspects of any business. With partners you will set goals and track key metrics such as leads, revenue, time to close on sales, churn reduction and much more! While you focus on your key KPI’s here are 7 frequently overlooked aspects of partner onboarding:

What is a PRM

Partner Relationship Management. PRM software is used for the management of indirect sales. In the world of enterprise software, it’s used by everyone from brokers, VARs (value-added resellers) and distributors. This is where it differs from CRM software. PRM software can be looked at as an extension of CRM (like Salesforce). Any good PRM software should feed back into CRM software so that a company can gain visibility over accounts, sales processes and results that their partners are creating.